How the Finest Copywriters Use AI
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Online content creation is one of the fastest growing and most interesting areas in modern business. Talented writers and content creators continually produce copy for leading online stores and websites, publishing reviews, information pages, guides, frequently asked questions, interviews, and more. Visit any popular website or app in any respected field, and you’ll find countless pages of information. Online copy is designed to inform, entertain, and promote sales, but who writes the content? The answer is gifted wordsmiths just like you.

For decades, the only way most writers could earn a decent living from their passion was through print journalism. But you needed a degree from a respected university or college to get your foot in the door, and even then, making it and securing a well-paid job as a journalist was challenging. It was a closed shop, with opportunities for new writers in painfully short supply. But the age of the internet and online shopping changed all that.

Today, anyone with a flair for writing, a reliable Wi-Fi connection, and a good work ethic can target a decent salary by producing online content. Product reviews are the most popular style of writing, but there are also Search Engine Optimization articles, guides, and more. Visit an affiliate website, and you might see an in-depth review of the finest bonuses or latest promotions.

AI is here to help

Human writers produce most online content, but Artificial Intelligence produces a growing number of articles. When AI first burst onto the content creation scene, it was viewed as the beginning of the end for writers, but that has proven to be wide of the mark.

Instead of replacing good writers, AI is helping authors improve their work in ways they couldn’t have imagined just a few years ago. The leading AI content writing tools also help new writers break into the industry. But how can you use AI to improve your writing and target a job as a full-time content creator? Our article reveals all.

Our regular visitors know the Fighting for Futures team aims to unlock possibilities for your career through expert advice on searching for jobs, building a resume that works, useful interview skills, and more. Today, we explain how the best online writers and content creators use AI to improve their products and how you can, too. By the end of this page, you’ll be ready to use the latest tech to elevate your content and supercharge your website.

Brainstorming

One of the most common and helpful ways professional content writers use AI today is to gather ideas. Input as much information about your intended article as possible, including word count and audience, and then ask AI to offer ideas for a topic or headline. You’ll be impressed by what it returns.

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Suppose you are writing about the latest technology used in the new English Premier League soccer season. AI might list the most popular tech, provide feedback on how it works and the opinion of fans, predict future changes, and more. It won’t write the article for you, but it will help save time by doing some of the research. AI programs can gather a mountain of information in seconds, allowing writers to get on with spinning the data into their content.

Formatting

Another great way AI can help with the planning of an article is by creating a brief. You can input as much or as little information as you like. AI will provide a format for your article, suggesting a headline, sub-headers, important areas to cover, and other useful information. You can then choose to follow the brief when writing the article or ask it to add or remove sections.

The information you supply to AI is known as prompts, and the better your prompts, the better the results. You must learn how to “talk” to AI to get the most from the technology. You can be vague and allow the tech to do the work, but it’s better to give as much detail as you can.

Editing

So, you’ve used AI to brainstorm ideas and create a brief before writing the article. The next step is to edit your text, and AI can help with that, too. Copy and paste your preview, review, blog post, or opinion article into AI and ask it to edit. A good AI editing program will highlight errors, provide suggestions, fix grammar, and more. The best AI editing tools usually charge a subscription, but free options are available, too.

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The more you work with an AI editing program, the better your writing becomes. You’ll begin to spot errors in your content and fix them as you type. The suggestions to improve your copy work on one article, but they are useful in the long term. There are many ways AI can make you a better writer, and anyone not using it for content creation risks being left behind.

Creating content

Did you know AI tools like ChatGPT can create full articles in seconds? Ask AI to create 2000 words for you on any subject, like the most successful Olympic swimmers for Team USA or the best smartphones for watching live sports, and the results will amaze you. The copy produced appears in seconds, reads well, flows, and follows your prompts.

Accuracy is one area you must look out for when using AI. Please don’t ever trust AI entirely by copying and pasting directly onto your article or webpage, as the technology can and does make errors. Be sure to read any text and edit. If you do decide to copy and paste directly from AI, add some content to the text, giving it more of a human touch. It’s worth the effort.

One criticism of AI is that articles can be quite robotic and lack emotion, and it’s often obvious in the finished product. Use the time spent on planning and editing the article to do what you can to make it as unique as possible.

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